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For modern property teams

Make every
deal move.

Every lead, property and next move in one clear view.

See the workspace Explore the workflow
Lead workspaceCapture, qualify and assign
Property intelligenceListings and off-plan projects
Team workflowTasks, schedules and handoffs
LIVE OPERATIONS BOARDCAPTURE → CLOSE
esta / workspace Search leads, properties and tasks synced now
EstaCRM organization performance workspace
Pipeline healthby stage
Lead flowMove from enquiry to close
Latest activitylive
LN
Layla NasserMoved to qualified
Website formAl Zahia townhouse
CRM / LIVE VIEW

Leads, tasks and performance in one operating view.

Explore workflow
THE THREADFrom first signal to signed deal
01Capture02Organize03Follow up04Sell05Understand
Organize the context

A workspace that remembers why.

Contacts, listings, off-plan launches and activity history stay connected — so every teammate starts with the same context.

See the connected view
Contact contextLead ownerOwner and activity history
Property contextLinked listingDetails, availability and notes
Contacts table in EstaCRM
Property details in EstaCRM
Linked recordsLead · contact · property
CRM ↔ INVENTORYShared property context
Sell with the full picture

One lead.
Every next step.

Move from source and budget to owner, property, viewing and offer without losing the thread in a handoff.

Full threadsource, property,
task and offer
LIVE DEAL FLOWSOURCE → CLOSE
Leads pipeline with qualified opportunities
QualifiedOmar HaddadAED 2,700,000Website Form · Sarah Chen
WonNext: send proposalDue today · 4:00 PMLinked to Al Zahia townhouse
Stages, owners and next actions stay connected.
Pipeline view
Follow up without the chase

Good teams move
on the right beat.

Assign the work, set the next action and keep every follow-up visible to the team.

Instant alertsNew leads, tasks and updates
Smart remindersEvery next action stays visible
WORKFLOWTasks + calendar
Kanban task workflow in EstaCRM
Calendar scheduling in EstaCRM
Next action · assignedFollow up with a qualified lead
Assigned work stays visible
Keep every team in the loop

Important updates,
delivered where work happens.

Route lead alerts, ownership changes and follow-up reminders to WhatsApp, Telegram and email, so the right person sees the next move immediately.

CRM eventWhatsApp · Telegram · Email
CRM EVENTLead assignedRoute the next action to the right person.
WHATSAPPOwner alert
sent
EMAILDaily digest
queued
TELEGRAMTeam update
live
New lead assignedFollow-up reminder
Capture demand where it starts

Every enquiry gets
a useful first move.

Build the form, publish the page, connect the source. Then let the lead arrive with the right fields, the right owner and the right follow-up.

INBOUND ROUTINGLEAD → CRM
Form builder with fields and steps
Lead integrations for Meta and WhatsApp
Inbound signal connected
Meta Lead Ads → CRMDuplicate handling: Update Existing
Understand the signal

More than a report.
A clearer read on momentum.

Compare sources, conversion and agent activity to see where attention will pay off.

Explore performance view
Team performance and lead source analytics in EstaCRM
Lead momentum+24%
19 new leads
Last 30 daysWebsite form
Lead conversion10.5%+3.2% this month
Open pipelineAED 32.9M15 qualified leads
05signal over noise
Built around the work

More depth.
Less switching.

Keep leads, inventory, follow-up and reporting connected in the same workspace.

ESTACRM / CORE AREASONE WORKSPACE
CONTEXTProperties & projects

Listings, off-plan launches and ownership

LEADSLeads & pipeline

Capture, qualify, assign and follow up

CONNECTIONSSources & integrations

Forms, imports, webhooks and channels

TEAMRoles & visibility

Permissions, currency and shared ownership

Scale access as the team growsShared context across every team
See the system in your workflow

A CRM your team
will actually enjoy using.

Walk us through your current lead flow. We’ll show how leads, properties and follow-up connect in one workspace.

Built for property teamsBrokerages · Developers · Sales teams
One viewfor leads, properties
and team activity
Request a focused walkthrough

Start with the part
you want to improve.

0102
We’ll tailor the walkthrough to your workflow.
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